Let’s run through a potential scenario, someone goes out and buys a $329 iPad, $1,000 iPhone X, and $1299 MacBook all at once. I’m going to make a potentially unpopular opinion: iCloud’s free storage tier makes Apple products dramatically worse. If the price for storage has fallen that much, why hasn’t the free storage gone up at all? I am questioning the fact that 50GB (the original top plan and now the bottom plan) is 88% cheaper today than it was in 2011. Even 200GB for $3/month is not a bad deal. I am certainly not questioning the top tiers of Apple’s iCloud storage offering, as 2TB of storage for $10/month is a great deal. They have certainly some great paid offerings:Įspecially when you compare it to the original plans: As the iPhone camera has gotten better at a relentless pace (compare an iPhone 5 photo to an iPhone X in Portrait mode if you have forgotten), Apple is still offering the same free space. Since then, iCloud Photo Library has been released, and it’s become one of Apple’s core product features. Photo Stream, which was a way to move your most recent iPhone photos to your Mac, also didn’t count. The 5GB was for iCloud mail storage, documents, and iOS backups. When the 5GB for free was announced, Steve Jobs made mention that purchased content (with the ability to re-download it) didn’t count against your quota. By moving the Mac into parity with iPad and iPhone, iCloud would be the center of your computing life. ICloud, reborn from the ashes of MobileMe and its $99/year subscription, was built to become the center of the digital hub.
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